Mobile Video Advertising to be Mainstream?

Companies are finding new and innovative ways to advertise and it seems that Mobile Advertising will be a key player sooner than we think. Toronto based QuickPlay Media and Amobee Media Systems have teamed up to offer a full-service mobile video advertising solution that will allow new advertising opportunities for providers. Amobee will work with advertising agencies to source the ads and provide ad server capabilities. QuickPlay’s OpenVideo media management platform will power streaming video and provide dynamic, real-time video ad insertion.

“As new content is made available to mobile subscribers, service providers are looking at new ways to stimulate mobile video demand,” said Wayne Purboo, president and CEO of QuickPlay Media, “This exciting partnership with Amobee is yet another example of our commitment to bring mobile video to the masses. Clearly, advertising will be a large part of the business model for mobile media and we, together with Amobee, look forward to further lowering the barrier to entry for consumers to enjoy mobile video services.”

“Our goal is to help operators build a profitable revenue stream from advertising and give their subscribers the ability to consume more for less,” said Zohar Levkovitz, CEO of Amobee. “By partnering with QuickPlay, we are making it even easier and quicker for operators to add rich advertising to their video services.”

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