Toronto-based MyScreen has brought on former 15-year Nokia Exec Maurizio Angelone to be Chief Executive Officer and a member of their Board of Directors. He will officially start May 1st and will be in charge of the global operations and strategic direction.
In what is positioned to be a $19 billion business globally by 2011, MyScreen offers permission and incentive-based advertising for your mobile phone. It allows you to subscribe and be compensated for the advertising (images, text or video) that shows up on your mobile phone.
Maurizio Angelone said “I am very excited to join the MyScreen team as we move forward in offering consumers the most relevant and richest possible mobile advertising experience in the least intrusive manner, while creating value for consumers, advertisers and brands”.