Quattro Wireless is a mobile ad network and works with major Canadian media outlets such as the CTV, CBC, TSN, Sympatico and they are getting ready to power the NHL playoffs (start April 15th).
With the NHL Mobile site, Quattro believes created “an unprecedented mobile NHL destination” with features such as current game statistics, photos, standings, schedules, scores, NHL headlines and NHL GameCenter Mobile and the ability to make it bilingual. If you are a customer with Bell, they have an “Unlimited NHL” package for $8 a month.
Larry Gelfand, Senior Vice President, Media Sales said “NHL fans are tech-savvy consumers that are at the leading edge of the convergence of information devices. The NHL’s partnership with Quattro on NHL Mobile is a natural next-step in delivering a best-in-class digital experience to our fans, regardless of if they are in an arena, watching on TV, logging in online, or accessing the NHL via wireless device.”