Shortcovers: 166 days on market & 400,000 people downloaded apps

shortcoversimageShortcovers officially launched on February 26th, 166 days ago and they state “it has been Amazing!”. The Indigo Books & Music funded mobile bookstore that’s a free app for your iPhone, Blackberry, Android and Palm devices that allows you to buy a book a chapter at a time and turns your phone into a mobile bookstore.

On the company blog, CTO Michael Serbinis said “For a startup ‘experiment’ inside of large retailer – we have had a number of successes, made many mistakes, and have learned immensely every second of the way”. Here are some statistics over the past number of months:

– People can use Shortcovers on the iPhone, the Blackberry, Android and Palm Pre smartphones
– Almost 400,000 people have downloaded our apps, many more have visited our website
– People from over 198 countries have visited us, and people from over 116 countries have registered
– We have the world’s leading publishers like Random House, Harper Collins, Hachette, Penguin
– We have thousands of FREE eBooks like Pride and Prejudice, and FREE Books of the Week like FREE, by Chris Anderson – now a NY Times Bestseller for $9.99 US / $11.99 CAD
– Almost 1 in 10 visits result in an eBook download (free or purchase)
– People that buy, buy ~2 times per month, about the same as a loyal retail customer