Virgin Mobile wants everyone to know that Thursday, November 19th is not just an ordinary day… it’s “National Fearless Day”.
Virgin says “What’s that you say? You’ve never heard of National Fearless Day? That’s because Sir Richard Branson made it up. When you get knighted, you can make up your own holiday too. It’s one of the main perks.”
Temp D.J. Demers is back from their “Screw You Recession” blog and he hit the streets of Toronto to ask people “What’s the most fearless thing you’ve ever done?”. This made up day coincides with their current marketing campaign called “Fearless”. Check out the videos here