Rogers launches “RedBoard” to connect with customers

With social media becoming more popular over the past few years, companies are finding new ways to connect with their customers. Facebook, Twitter, YouTube are the first ones to come to mind. Rogers is the latest Canadian wireless carrier to reach out and start a conversation with their subscribers. Today they launched “RedBoard” – a blog that Keith McArthur, Senior Director of Social Media at Rogers, says is ” a place where we can talk about our vision, explain our services and policies and geek out about the latest new technology.”

McArthur also says in their first post that “…this won’t work if it’s a monologue. RedBoard is a metaphor for whiteboards used for collaboration. We want to hear from you – the good feedback and the bad.”

Check it out here at Rogers… have your say and finally speak your mind.