“This is Canada” hits US papers with QR codes

Here’s something interesting that was plastered throughout American newspapers. The Canadian Tourism Commission launched an ad campaign called “This is Canada” that wrapped around the front covers of the New York Times, LA Times, Chicago Tribune, the Boston Globe and the San Francisco Chronicle… what’s special about this placement is that it integrated QR codes that gave readers quick access to learn more about the zip lines in Calgary, restaurants in Montreal and various other Canadian videos through their mobile device.

Via: MobileMarketer