Rogers to launch new wireless brand called “Chatr”?

A rumour has been flying around over the past year of Rogers creating a new wireless company called “Chatr”. It turns out that this new company is being created to directly compete with new entrants Wind Mobile and Mobilicity.

Chatr is looking to launch mid-July and offer Unlimited plans in Vancouver, Edmonton, Calgary, Toronto, and Ottawa. As for handsets… here are a few rumours: Nokia 1661, Nokia 2680 Slide, LG Sapphire, Samsung Gravity. We’ve also been informed that the launch party is happening on July 5th.

Ironically, at the 2010 Telecom Summit Rogers President Rob Bruce stated that “what does Unlimited really mean… not much!”

Oh yes… the website will be
What do you think of this idea and new brand?

Thanks to BGR an update has surfaced. Check out the inventory screenshot clearly showing that the Samsung Gravity is headed to “Chatr” Wireless. More info soon!