There has been wireless in Canada for over 25 years now and over 23 million Canadians have a wireless device. By 2014 the number is expected to increase to 30.1 million subscribers.
During the wireless spectrum auction a few years ago the Industry Minister said that “Our government’s intentions are clear: to achieve lower prices, better service and more choice for consumers and business. We believe in relying on market forces to the maximum extent feasible because competition benefits consumers, and consumers benefit most when markets are as competitive as they can be.”
Competition is alive and kicking in Canada. New players WIND Mobile, Mobilicity, Public Mobile are in full swing. Shaw is organizing themselves to enter the wireless game in 2011. Videotron will be turning on their new 3G+ network soon and the Big 3 all have 3 wireless brands under their name.
Rogers recently announced that they will launch their 3rd brand in the market called “Chatr”, they also have Fido. Bell has 3 brands for wireless that include Bell Mobility, Virgin Mobile and Solo Mobile (does anyone purchase a Solo Mobile device anymore?). Telus kinda has 3 brands that include Telus Mobility, Koodo Mobile and the Mike Network. Looks like a 3-brand strategy to hit all core markets is the way to go in these competitive wireless days.
For us customers we’re already seeing more wireless options, fluctuating handset prices and competitive monthly price plans. Carriers at all levels are offer several contract and no-contract option, no credit checks, unlimited calling and texting… basically anything to get people to sign up and increase their subscriber base.
So with the carriers offering several brands under one name what do you think the outcome will be? Will these brands all flourish or flounder?