A new Nielsen report based on 60,000 mobile phone bills in the United States shows that a significant number of Smartphone owners are using less than 1 MB a month of data. Roger Entner of Neilsen said “The top 6% of smartphone users are consuming half of all data. More than a third of smartphone users have not yet signed up for a data plan.”
Even though the report is based in the States were curious how close the numbers are for us Canadians. Smartphone adoption is on the rise in Canada and the only recent stat we could find is when Rogers President Rob Bruce recently stated at the 2010 Canadian Telecom Summit that “Our research shows that average daily use on an iPhone is about 210 MB and more than 90% of iPhone customers use less than 500MB of data.”
How much data do you use in a month?