Rogers new discount brand “Chatr” launched today, offering Canadians located in Toronto, Ottawa, Calgary, Edmonton and Vancouver yet another choice in wireless. There’s been much talk around this brand and how they are available in the same cities as the new entrants Wind Mobile Public Mobile and Mobilicity are or will be. Chatr offers a couple of plans $35 (Unlimited Talk) and $45 per month (Unlimited Talk & Text) and 4 devices (you can check them out here.
I quickly had a conversation with Garrick Tiplady, Senior VP at Chatr. He’s very excited for this brand to launch as it’s been in the works for over a year. One new development is that Chatr is not stopping at the 5 launch cities that were announced today. Tiplady said that “one of the core things we’ve always said around Chatr as we’ve been design the brand, designing the offer. It’s really about delivering a worry free experience in Talk and Text. With that we’ve always said one of number one priorities is we want to operational ready at launch. We’re operational ready today. We’re launching in 5 major markets across Canada. Soon to be in Montreal. We’ll be in Montreal within the Fall time frame, so we’re excited about getting to market.”
Montreal… Chatr is coming. We’re curious how Videotron and Public Mobile will respond to this news.
(Audio after the break)