Solo Mobile to be re-launched as “Solo Unlimited”?

Wireless competition is a fierce game in Canada these days. We’ve got the new entrants looking to gain the trust and loyalty. Then we’ve got the incumbents Rogers, Bell and TELUS starting to offer customers lower handset prices and cheaper monthly rate plans. Then there are the sub-brands like Koodo Mobile, Virgin Mobile, Fido, Solo and Chatr all fighting for market share.

It was officially declared yesterday during the Bell Q2 conference call that Solo Mobile will re-launch sometime this month and offer unlimited talk and text plans. No official word on what cities but most likely it’ll be where Mobilicity, Chatr and Wind Mobile are located: Toronto, Calgary, Vancouver, Edmonton and Ottawa.

I checked out the recorded conference call and found the actual clip of CEO George Cope discussing the Solo strategy. He stated that “On Chatr, obviously it’s a significant competitive development. We will respond to that. Solo Unlimited will launch. It will launch in August. It’ll be competitive with Chatr and it’ll cost us no capital at all because it will go on our CDMA network where we’ve been moving clients off of CDMA to HSPA. So for us the unlimited won’t cost our shareholders any capital. It’s a development in the marketplace and we’ll, as we said defend our 3rd of the Postpaid market. And so we’ll be in the marketplace this quarter with Solo Unlimited. No surprise to anyone because we’ve said that since the beginning we’re always going to remain competitive and our pricing will competitive”.

So prepare to see Solo Unlimited hitting over 500 of The Source locations soon.