Mobilicity has been in business for just over a year now and there’s no mistaking them when you see them. Their colours are bold and in your face. Some of their marketing strategies over the past few months have ranged from advertising campaigns that requested frustrated Canadians to “Stop Getting Screwed” by the Big 3, and their “Magenta Militia” dancing in front of the incumbents corporate offices. These days Mobilicity is going through a slight re-branding effort. A new tagline of “Now that’s smart” has been created along with a couple new “Spokesaliens”. Yup, you can expect to see those 2 aliens above hitting the streets of Toronto, Vancouver, Edmonton, Calgary and Ottawa soon.
Apparently these aliens hail from “the Tarantula Nebula, a bright pink and green nebula located 160,000 light years from Earth on the edge of the Large Magellanic Cloud, the Spokesalien duo consists of a smart, straightforward and confident alpha female commander and her easy-going and irreverent male sidekick.”
In addition, to celebrate the aliens landing Mobilicity is having a naming contest. If you come up with the names that Mobilicity ends up using you’ll win an HTC Panache and a year of unlimited talk, text and data.