Sony wants your help to Fast Forward its next Xperia announcement

Sony wants you to “bring the next Xperia smartphone closer to you,” by playing its Fast Forward Facebook game. While it may sound a little cheesy, it’s drudging up support for a yet-unnamed Xperia device that could be the successor to the slightly underwhelming Xperia S.

We told you a few months ago that the Japan-announced Xperia GX that may or may not be released internationally. But the 4.6-inch 720p LTE-powered device looks to be the right fit for a new era of modern Xperia devices, as the GX is rumoured to have a Snapdragon S4 processor, 1GB RAM and a 13MP Exmor R camera.

Whether this contest will actually have an affect on the announcement date — they always could have planned to push up the number — remains to be seen, but it’s an interesting experiment in brand interaction. Lots of people excited for Sony to finally regain a foothold in the smartphone game after a couple disappointing years, and considering the Xperia S was such a great phone with just a few nagging issues, the company has the potential to create a knockout.

If you’re into the cause, head on over to Sony’s “Fast Forward” Facebook page.

Via: XperiaBlog