Samsung’s Super AMOLED displays power not only its own fleet of smartphones but are purchased by companies ranging from Motorola to HTC. The company recently celebrated a milestone, building 200 million screens since large-scale production began in January 2007.
Around half of those screens were built in the last 11 months — 100 million, if you can’t do the math — due to the recent surge of Samsung Android phones worldwide. AMOLED displays are generally thinner and more power-efficient than their LCD counterparts, and are prized for their colour saturation, viewing angles and contrast levels.
Incredibly, Samsung owns around 97% of the world’s Super AMOLED production, and as manufacturing costs go down the technology will become available to lower-cost smartphones (as well as high-cost OLED televisions, but that’s a few years away).
Samsung’s latest Super AMOLED venture is with the Galaxy S III, which is expected to sell tens of millions of devices in the coming months.