Bell launches new Trade-in program

Perhaps the phone you purchased a few months ago is looking tired and outdated. There’s plenty of options available to recycle your old device for simply goodwill, or potentially a bit of dough. Rogers, Fido, TELUS, big box stores, and the CWTA all have programs in place, and now Bell has re-imagined their trade-in program to allow customers to put the value towards the purchase of a phone or accessory.

Like all the others, there’s ample fine print. If you’re planning on trading in your old device Bell states they’ll determine the value by seeing if it turns on, checking if the keypad and/or touchscreen are functional, scour it for any signs of liquid damage and cracks in the screen or body, plus see if there’s a battery.

Once your device is considered valuable, you’ll be given a certificate that actually has “zero cash value” and “must be redeemed in-store at the time of trade in. Unused values are relinquished once you leave the store.” So you best be ready to trade-in and buy on the spot. If your phone has no value you can choose to put it into their Blue Box program.

Source: Bell