Loblaw launches loyalty program called PC Plus, app available for iOS, Android and BlackBerry 10

Loblaw has just released a new loyalty program called PC Plus. According to their press release the true benefits of the program can only be fully realized by those shopping in Ontario Loblaws stores, but the apps can be downloaded by anyone.

The PC Plus app gives you access to personalized offers, plus allows you earn rewards on the food you purchase. Inside the app you’ll see your list of current offers, plus the total number of points you have accumulated – this can also be tied to your PC Financial account. In addition, based on your food preferences and what you purchase, Loblaws suggests recipes and digs a bit deeper to organize your life by flipping all the ingredients over to a shopping list. Apart from being well designed, the app also gives access to locating the closest Loblaws location.

The PC Plus app is currently available for iOS, Android and BlackBerry 10 users. No word on Windows Phone 8.
More info here from PC Plus