OnePlus One officially announced and it’s a ‘2014 Flagship Killer’

After the plethora of leaked images and specs, the OnePlus One has officially been unveiled. This runs a ‘special version’ of CyanogenMod OS, based on Android 4.4.2 KitKat, and is targeting Nexus enthusiasts with its specs and low price point.

‘Never Settle’ is the tag line and the LTE-enabled OnePlus One specs are impressive with a 5.5-inch 1080p display (Gorilla Glass 3), 2.5GHz Snapdragon 801 processor, 3GB of RAM, 13MP Sony Exmor sensor (f/2.0, flash, and 4K video), 5MP front-facing camera, JBL-designed stereo speakers and 3100mAh non-removable battery. Overall dimensions are 152.9 x 75.9 x 8.9 mm with a weight of 162 grams. The ‘StyleSwap’ exchangeable back covers will eventually be available and come in several options (wood, kevlar, bamboo and denim), which is similar to MotoMaker for the MotoX.

The unlocked OnePlus One will ship to Canadians sometime mid-May through the US site, but will also be heading to the UK, Austria, Belgium, Denmark, Finland, France, Germany, Italy, the Netherlands, Portugal, Spain, Sweden and Taiwan. This is impressive considering it’s in start-up mode.

As for the price point, the 16GB Silk White version is priced at $299 (USD) and skips right past a 32GB model and opts for a 64GB in Sandstone Black that will be $349. To score one you’ll have to receive an invitation from OnePlus via their social channels, or from someone who has already managed a way to purchase one. The company also has a ‘Smash The Past’ program starting April 25th where they will be giving 100 people a OnePlus One for a buck if they smash their current device into pieces.

Finally, OnePlus notes that the ‘2014 Flagship Killer’ will receive updates for at least 2 years.

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Source: OnePlus