Facebook sashays into the fitness space with Moves acquisition

Facebook is acquiring its way into the fitness space with a new acquisition announced this morning. Moves, an app for iOS and Android, has been used by thousands of people to track their activity, using background location services and GPS to create an automated outline of your day.

Moves is different from other phone-based activity trackers in that it attempts to add context — where you were, and what other things you were doing while walking, biking or running — and presents it in a feed.

Facebook will be acquiring the team, but will reportedly not be integrating their data for some time. Moves also has a pretty useful API that connects to apps like OptimizeMe, Lifesum, Momento, GridDiary and others.