Elop: ‘Nokia as a brand will not be used for long going forward for smartphones’

If you have any love for the Nokia brand you can soon kiss it goodbye.

Microsoft and Nokia recently joined forces that will enable “a shared vision” that will hopefully lead them towards dominating the smartphone space. The new company, Microsoft Mobile Oy, will focus on “simplicity and elegance in design and use.”

Canadian-born Stephen Elop, Executive VP of Microsoft Devices, took the time on his first day on the job to do a “Ask Me Anything” on their company blog and there was a few notable takeaways Nokia’s future.

Elop noted that the Nokia brand will eventually come to an end, specifically that “Microsoft Mobile Oy is a legal construct that was created to facilitate the merger. It is not a brand that will be seen by consumers. The Nokia brand is available to Microsoft to use for its mobile phones products for a period of time, but Nokia as a brand will not be used for long going forward for smartphones. Work is underway to select the go forward smartphone brand.”

The combination of Microsoft and Nokia will help advance the business and they’ll be able “to innovate together in ways that we could not as separate companies.” The new Nokia will still focus on colour and imaging, plus continue down the path of launching Android-powered devices, but unsure what the name will be as it’s currently called the “Nokia X.”

An end of an era is near.

Source: Nokia Conversations
Via: PhoneArena