More Rogers executives out as Laurence forges ahead with Rogers 3.0 plan

Guy Laurence, Rogers’ new CEO, recently declared his vision for the company, one that is dubbed as Rogers 3.0. Laurence, along with the thousands of employees across the country, will operate as “One Rogers” and use all its assets within telecom, media and entertainment to become a “strong Canadian growth company.”

With this new life and direction, Laurence stated in an interview with us that “we are going to take what we’ve got and grow as a symphony.” The new focus will be on improving customer service and ensuring that the experience with is top a profitable one, for both the customer and shareholders. Some of the changes have already taken place. Rogers has been heavily promoting its “First Rewards” loyalty program, and a number of key and long term executives have decided to depart the company, namely Rob Bruce, John Boynton and Shelagh Stoneham.

Laurence also said that “there will be job losses at the management level,” but the company will be investing in front-line staff to improve the perception of its brand in the market. We’ve been informed that a couple more executives have been let go from the company, now heading past marketing and into the finance: Lucie Laplante (Vice President Finance, Service & Operations) and Chris Donlan (Vice President, Finance, Sales).

Rogers confirmed both departures to us in a statement. “As part of our new Rogers 3.0 plan, we are making changes to our team structures across the business. As a result, Lucie Laplante and Chris Donlan have left the company. We thank them for their contributions to the company.” There will additional job losses at the management level in the coming days, but no word on how many.