Apple’s latest iPhone 5s ad focuses on family, the connected home and health

Apple’s newest ad is titled “Parenthood” and shows the iPhone 5s as the ultimate tool to successfully make it as a parent. The minute-long commercial continues the “You’re more powerful than you think” tag line and depicts the 5s helping out in several ways, such as acting as a baby monitor, finding your dog, and turning off your lights. In addition, Apple showcases several 3rd-party apps that highlights the device as an assistant to improve your home and health — something that will be a core focus in iOS 8.

Source: YouTube
Via: The Verge