Samsung’s new ‘Wall Hugger’ commercial says iPhone users are ‘denied the freedom’ of a good battery life

Samsung is back in business with hitting Apple where it hurts. This time around, Samsung is moving past saying the iPhone is for your mom and dad and but taking direct aim at its battery life. Samsung highlights the Galaxy S5, its current flagship smartphone, with a superior battery life, specifically that the Ultra Power Saving Mode feature will save you hours of frustration searching for a place to plug in.

The new ad is called “Wall Huggers” and states, “There they are. Clustered around power outlets, near the recycling bins, stained carpeting, and bathrooms. Tethered to the wall. Denied the freedom to enjoy even the most basic things, like grabbing a drink, or sharing a laugh with your co-workers. Or sitting with someone you know. You’re stuck here until your battery says so.”

Samsung ends the ad with “Don’t be a wall hugger” with the familiar tagline of “the next big thing is here.”