Compared to the likes of Plenty of Fish or Match.com, Tinder is still a relatively new addition to the online dating landscape. However, the last two years have given users plenty of time to figure out what’s missing from the app, and it seems Tinder is more than happy to provide additional functionality at a price.
According to TechCrunch, Tinder is hard at work on Tinder Plus, a premium version of the service that will allow users to “undo” swipes to the left. In the current version of Tinder, users who accidentally swipe ‘no’ or change their mind about a swipe to the left can’t do anything to remedy the mistake.
TechCrunch cites Tinder co-founder Sean Rad as saying this feature is at the top of the list because, “Everyone has wanted it from the beginning.” This undo button will be visible to everyone but users without a premium membership will, of course, be asked to pay before the action is completed. No word on whether this undo will also apply to accidental swipes to the right.
There’s also going to be a Passport button that will allow you to Tinder in locations that are not within your predetermined geographic radius. Right now, the app allows users to set the field from which it pulls potential matches by distance, but you’re still limited by your own location. With Tinder Plus, you’d be able to search for matches in New York City ahead of your planned trip.
Tinder Plus is being demonstrated in select markets, including the UK and Brazil, but Tinder hasn’t settled on specific pricing, and it’s only available to 40% of Tinder users in these test markets. Right now, the company is testing out pricing from $.99 to as much as $19.99. Given how much Tinder users dip in and out of the application, it seems more likely that they’d be willing to pay a small amount ‘per use’ (say, $0.99 to undo a mis-swipe) as opposed to a larger sum, like $20, on a per month subscription.