Nokia just talked about plans to license its brand for devices outside of the phone space. Speaking during the company’s Capital Markets Day, Ramzi Haidamus, president of Nokia Technologies, said that the company would license the Nokia brand to other companies as soon as this quarter. Now, just four days later, the company has posted a photo of a piece of Nokia-branded hardware.
The photo, posted to Twitter, looks a lot like a Roku or Apple TV, but Nokia hasn’t given any details as to what we can expect. The photo carries the tagline, “We’re up to something,” and promises more tomorrow. It also includes the #slush2014 hashtag.
Slush is hailed as Finland’s biggest tech conference and describes itself as a non-profit event organized by entrepreneurs, investors, students, and music festival organizers.
“Slush is the focal point for Eurasian startups and tech talent to meet with top-tier international investors, executives and media. In 2014, Slush brings together 10.000 attendees and more than 2500 companies for the two-day event,” the event’s website reads.
The conference kicks off tomorrow in Helsinki and runs through until the end of Wednesday. A quick gander at the agenda reveals that Nokia’s head of products business, Sebastian Nystrom, is scheduled to speak at an event called “What’s next, Nokia?” at 11.35am on Tuesday.
Nystom’s job is to establish new businesses built on Nokia innovations and the Nokia brand, which is exactly what Nokia was getting at last week when it talked about leveraging Nokia-grown innovations and branding to carry the company forward.
[source]Twitter, Slush 2014[/source]