Yahoo plans first mobile developers conference with help from Flurry

At Google I/O earlier this year, Yahoo held a wrap party for conference-goers. At it, Yahoo openly solicited Android developers. “Talk to anyone in a purple shirt about signing a contract with Yahoo,” a company spokesperson told attendees. Six months later, Yahoo is launching a developer conference of its own.

In a blog post published this morning, Jarah Euston, head of marketing and analytics at Yahoo-owned Flurry, announced that the first Yahoo Mobile Developer Conference will take place on February 19th, 2015. The company promises to announce a suite of tools that will offer insight into mobile users and help devs grow and monetize their applications. There will also be breakout sessions and former Flurry CEO/current VP of Flurry products, Simon Khalaf, will give a State of Mobile address.

This is basically what Flurry does. Yahoo acquired the company in July of this year and gained a platform for analyzing user interaction with apps as well as tools and solutions for advertising and monetizing within applications. Flurry has some pretty big names in its client portfolio (Zynga, the BBC, Skype, Pinterest, and Snapchat, to name a few) so its presence at the event is just the kind of headliner Yahoo needs to attract developers.