Twitter brings tweet analytics to its iOS app

Twitter has rolled out tweet analytics for its iOS app.

The feature, which rolled out to desktop users earlier this year, allows users to see the impression and engagement levels of their individual tweets. Aimed at providing users with as much data as possible about how people are viewing and interacting with their content, the feature will likely be a boon to community managers looking to ascertain the success of a campaign.

Users can find the information by tapping on ‘View Analytics Details’ underneath one of their own tweets within the official iOS Twitter app. There’s no word on when the feature will roll out to Android.