Bell’s CraveTV adds four new providers but not one is Rogers (or Shaw, or…)

Increasing its relative availability without addressing one of the main concerns lobbed in the PIAC-CAC complaint issued in early February, Bell’s CraveTV service has added four new distributors to its lineup.

The $4/month all-you-can-watch service, which is available only to TV subscribers of a small number of telcos, launched in early December to acclaim for its content library and disdain for its distribution model. Bell argued that in order to keep the price low for consumers, it had to tether CraveTV to a television subscription — at least at first.

Earlier this year, Jon Taylor, Vice President, Digital Products & Strategy at Bell Media, told us that Bell would be focusing on adding broadcasters this year, but understands that it must work within the system, referring to the current hybrid method of offering mobile products tied to a TV subscription. Netflix, in contrast, is available for an $8.99 monthly fee for viewing on any screen.

The four new providers are Saskatchewan-based Access Communications; Cable Cable, based in Kawartha Lakes, Ontario; Nexicom, in Peterborough, Ontario; and Northwestel, serving Northwest Territories, Nunavut, Yukon, northern B.C., and High Level, Alberta.