Apple Watch retail packaging revealed

The Apple Watch will be available to pre-order this Friday, officially launching on April 24th.

While Apple unveiled the finer details of the Watch during its keynote presentation last month, including the replaceable straps and display tables, missing from the media event was its packaging.

A number of images have surfaced on Instagram by user Jeremy Gan showing off what claims to be the retail packaging for the 42mm stainless steel version of the Apple Watch with Milanese Loop. A separate image reveals the packaging for the 38mm brown leather band.

apple watch band

Earlier today, a leaked document revealed Apple is marking ‘a significant change in mindset’ in how it approaches retail sales, directing customers to purchase online rather than visiting its retail locations.

Read More: Hands-on with the Apple Watch

[source] Instagram [/source] [via] MacRumours [/via]