Whether it’s in matters of love or the smartphone wars, James Bond always aims for the heart.
Case in point: when Sony offered Daniel Craig $5 million to use an Xperia smartphone as part of a product placement in the next James Bond movie, he balked and said no, telling them that the super spy would never use a Sony smartphone.
An email by Andrew Gumpert, an executive from Columbia Pictures, reveals, in humorous detail, Craig’s reasoning for rejecting the offer.
“BEYOND the $$ factor, there is, as you may know, a CREATIVE whereby Sam and Daniel don’t like the Sony phone for the film (the thinking, subjectively/objectively is that James Bond only uses the ‘best,’ and in their minds, the Sony phone is not the ‘best’).”
The email, which was leaked as a part of last year’s Sony hack, also reveals that Columbia received a competing offering from Samsung, and that the studio was probably going to go with Samsung’s offer.
The Galaxy S6 Edge does seem like a phone James Bond would use. Then again, as an MI6 agent he would probably use something that hasn’t been released yet.