Back in March, BlackBerry introduced custom BBM PINs on iOS, Android, and BlackBerry 10, allowing millions of users to personalize their identification numbers for a monthly subscription of $1.99 (USD). The move was a part of John Chen’s strategy to gain $100 million in BBM revenue by the end of fiscal 2015.
BlackBerry hasn’t indicated how many custom PINs have been purchased, but “spring is in the air” and BlackBerry is offering something loyal BBM users might want to take advantage of. For now until an unspecified time in the future, new and existing BBM users can get their own custom PIN for a 50% discount at $0.99 cents per month.
Custom PINs can be purchased from the BBM Shop, and can be anything as long as they are between six and eight characters.
[source] BlackBerry [/source]