Google acquires time scheduling app Timeful, promises to integrate its tech into Google Apps


Google is acquiring time management startup Timeful, the company announced today on its Gmail blog.

Timeful’s team, including several data scientists that came to the company from Linkedin, will join Google at its offices in Mountain View, California. Furthermore, the company’s scheduling technology will be integrated into future releases of Google’s apps.

“You will start to see the unique features you’ve come to expect from Timeful – and much more – available in Google Apps,” says the post that Timeful used to announce the acquisition.

Timeful launched on iOS app last year. At the time, the app was noted for its inventive machine learning approach to time management. After synching the app with a calendar service, users could tell Timeful what other activities they wanted to fit in their day, and the app’s algorithm would suggest what it thought were the best times to fit in those activities.

While the company says that the iOS app will continue to be available on the App Store, it likely won’t be updated any further.

“The Timeful team has built an impressive system that helps you organize your life by understanding your schedule, habits and needs. You can tell Timeful you want to exercise three times a week or that you need to call the bank by next Tuesday, and their system will make sure you get it done based on an understanding of both your schedule and your priorities,” says Alex Gawley, Google’s director of product management, on the company’s Gmail blog.

“We’re excited about all the ways Timeful’s technology can be applied across products like Inbox, Calendar and beyond, so we can do more of the work for you and let you focus on being creative, having fun and spending time with the people you care about.”

The details of the transaction were not disclosed.