This year’s Moto X may have a camera that isn’t terrible

Motorola’s next flagship will have a really good camera, according to its Chief Marketing Officer.
Screenshot 2015-06-10 11.49.06
Now, a CMO’s job is to spin things a certain way, but there is reason to believe Adrienne Hayes (who has an amazing Twitter handle, by the way) is telling the truth. In responding to a query about the third-gen Moto X’s camera, she admitted the company knows they need to improve, and promises to “bring it” in 2015.

And it has no choice but to bring it. Motorola is finding it increasingly difficult to differentiate itself in the high-end, and excellent cameras are becoming table stakes in a game of commoditization. If an OEM wants to charge more than $300 USD for a smartphone, it needs to have an high-quality camera sensor capable of capturing photos quickly and cleanly in most lighting situations. The second-gen Moto X did neither of those things.

Expected in September, the new Moto X has been rumoured to be slightly larger than its current version, with a Snapdragon 810 chip, 3GB of RAM and 32GB of internal storage. It will run Android 5.1.1 out of the box, according to sources, but will be upgraded to Android M shortly after it is made public.