BlackBerry challenges Apple to security supremacy in latest Priv teaser


BlackBerry laughed off the iPhone when it was first announced back in 2008. Now, years later, Apple is raking in smartphone sales and is the king of the mobile industry while BlackBerry’s device market share continues to erode.

However, when it comes to security and privacy, BlackBerry is still considered by many to be the best. The company’s devices are still used by government leaders and organizations, including U.S. President Barack Obama and German Chancellor Angela Merkel.

When BlackBerry recently announced the BlackBerry Priv, an Android-powered slider that is set to be available sometime this fall, the value proposition was all of Android’s apps and Google’s services combined with BlackBerry’s proven security track record.

In a recent tease, BlackBerry took the opportunity to recognize Apple’s security efforts, while acknowledging its own superior offering, with a dedicated web page.

“We at BlackBerry are happy to see Apple is now taking your privacy seriously. For the last 20 years BlackBerry has built our reputation by creating the most secure devices in the market. That is why in recognition of our long history of valuing our customers’ privacy we’ve named our next generation secure smartphone Priv.”

We know that the BlackBerry Priv will run Android with various BlackBerry security enhancements, along with a Qualcomm Snapdragon 808 processor, 3GB of RAM, an 18-megapixel camera, and a 5-megapixel front-facing camera.

The Priv’s slider mechanism is called SmartSlide, and its physical QWERTY keyboard doubles as a trackpad.

[source] BlackBerry [/source]