The threats were real: Apple TV and Chromecast removed from Amazon listings

Chromecast 2.0

Earlier last month, Amazon stated it planned to remove all Apple TV and Chromecast listings from the company’s online store because neither device makes an effort to ensure it “interact(s) well with Prime Video.”

While many thought Amazon’s threat was hollow, it seems the company has followed through with the edict. All Apple TV and Google Chromecast devices have been removed from Amazon’s digital storefront, as well as the company’s third-party sellers.

However, accessories for the Chromecast and Apple TV continue to appear in both the Canadian and American Amazon online store.

Amusingly, at least in the U.S. Amazon Store, all customers searching for either the Apple TV or the Chromecast, are redirected to listings for Amazon’s own set-top box, the Fire TV.

When requested for comment, Amazon sent out the following statement to media:

“Over the last three years, Prime Video has become an important part of Prime. It’s important that the streaming media players we sell interact well with Prime Video in order to avoid customer confusion. Roku, Xbox, PlayStation and Fire TV are excellent choices.”

Amazon Prime Instant Video isn’t currently available on the new Apple TV’s tvOS and it’s unclear if the company plans to launch an app at all. Amazon Prime Instant video isn’t officially available in Canada.