BlackBerry’s QNX to show off latest concept car at CES 2016

For the past several years, BlackBerry’s QNX Software Systems has unveiled a concept “connected car” at the Consumer Electronics Show in Las Vegas. It looks like CES 2016 will be no different.

BlackBerry’s Paul Leroux wrote a message on the company’s blog detailing how QNX is continually seeking ways to advance the automobile experience.

“The minute you get behind the wheel, you realize that our concept team is exploring answers to a multitude of questions,” he said. “For instance, how do you bring more content into a car, without distracting the driver? How do you take types of information previously distributed across two or more screens and integrate them on a single display? How do you combine information about local speed limits with speedometer readouts to promote better driving? How do you make familiar activities, such as using the car radio, simpler and more intuitive? And how much should a car’s UX rely on the touch gestures that have become commonplace on smartphones and tablets?”

QNX concept dash_1

According to a recent report from research firm IHS Automotive, BlackBerry’s QNX has over a 50 percent market share in the infotainment space, and is a “clear leader in automotive software.” The majority of automobile manufacturers utilize QNX in their vehicles, including Acura, Audi, BMW, Chrysler, Ford, GM, Honda, Hyundai, Jaguar, Land Rover, Maserati, Mercedes-Benz, Porsche, Toyota and Volkswagen.

Previous QNX concept cars include the Bentley Continental GT, Maserati Quattroporte GTS and the Porsche Carrera. This year, QNX is outfitting a Toyota Highlander with all the new features and we’ll bring you all the details in January.

Related reading: Cars need to become more modular to keep up with pace of mobile