HTC to announce its newest smartphone on April 12

The leaks have been plenty for HTC’s upcoming flagship smartphone. Currently known as the HTC 10, the company announced today it plans to unveil the device on April 12th.

Similar to the release of the HTC One A9, HTC seems to be forgoing a traditional media event and will instead unveil the phone on its website,, at 8:00am EST for the presentation.

HTC 10

The company noted in an email to MobileSyrup, “We admit it. We’re obsessed… but in a good way.” The HTC 10 will drop the familiar One branding but is expected to have design lines that resemble the One M9, One M8 and One M7.