On Tuesday, Moments, Twitter’s curated take on the day’s events and news, launched in Canada. The Great White North is the fifth market in which Twitter has launched the new feature, following the U.S., Australia, the U.K. and Brazil.
Denoted by the lightning icon located at the top of the official app’s main screen (prior to being officially announced, Moments was codenamed Project Lightning), the section collects popular tweets, pictures, GIFs and tidbits and organizes them into five subsections (today, news, sports, entertainment and fun), making it easier for users to find the best of Twitter at a glance.
The San Francisco-based company hired former Toronto Star writer and senior editor Jennifer Wilson to manage Moments in Canada. As expected, much of the content found on Moments on its first day in Canada focused on this country’s seemingly endless winter.
While our own Ian Hardy filmed a Periscope session with Wilson and Twitter Canada Managing Director Rory Capern, I wandered the halls of the halls of the company’s Liberty Village outpost.
Below you’ll find some of the photos I took from that day. Enjoy.
Twitter has an obsession with pillows, which can be found in great numbers throughout the company’s Toronto outpost.
A cardboard cutout of Marcus Stroman!
Case in point, @WilliamShatner is also in the house.
A relatively recent addition to Twitter Canada’s office, the #BlueRoom is a fixture in many of Twitter’s global offices. According to a company spokesperson, the room is used for hosting VIPs and influencers. On Monday, it hosted its first guest, the Blue Jays’ Jose Bautista.
Try as I might, I did not find a can of Mobile Syrup in Twitter Canada’s office.
“We created the #BlueRoom as the ultimate home of optimized Twitter content. It will allow Twitter Canada partners to have a space dedicated to utilizing the latest Twitter tools, apps and native content technology. We couldn’t be more excited about the creative uses we’ll see coming out our the #BlueRoom,” said Christopher Doyle, Head of Media Partnerships, Twitter Canada.
The Library is one of Twitter Canada’s most stately and regal meeting rooms.
It’s not all work at Twitter. There are also a variety of things for employees to use to unwind, including this arcade cabinet.
Special water at Twitter Canada’s office.