Facebook may be launching a stand-alone camera app to rival Snapchat

Facebook live streaming

Since levels of engagement on Facebook migrated from active to passive, the company’s been looking for ways to encourage users to share original content. Facebook has said on many occasions that in order to achieve this, video content will be a significant part of its future.

The latest addition to this endeavour might be a stand-alone camera app.

The Wall Street Journal’s Deepa Seetharaman reports that the prototype was developed by Facebook’s “friend-sharing” team in London. They stated that the app will open to a camera, resembling the globally popular photo and video sharing app, Snapchat.

The team reportedly stated that the app will come with a livestreaming feature allowing its 1.6 billion users to post live videos to Facebook.

According to a report by The Verge, integrating a camera app with Facebook’s recent addition, Facebook LIVE, may further help the app’s popularity with the growth of live video.

However, this isn’t Facebook’s first shot at launching a camera app. In 2012, before the acquisition of Instagram, the company attempted to launch Facebook Camera. However, the app wasn’t successful and was shut down two years later.

According to reports from the Wall Street Journal and other sources, the app is still in the early prototype stages and the project may never actually come to pass.

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[source]Wall Street Journal[/source]