Prisma video-editing feature to roll out ‘in the next several weeks’

Prisma, the viral photo-editing app that processes pictures into a variety of artwork-inspired styles, will soon offer video editing to its feature set.

In fact, co-founder Alexey Moiseenkov told Bloomberg that the much-anticipated feature is already developed, but the company has to update its computing infrastructure previous to releasing it. This will come as no surprise to fans of the app who have contended with long processing times for photos and occasional server crashes.

Moiseenkov is clearly expecting quick development on that front, however, as Bloomberg states the co-founder expects the feature to roll out “in the next several weeks.”

Moiseenkov spoke with Bloomberg on a recent trip to the U.S. from Russia, in which he promoted the app and took a meeting at Facebook, sparking acquisition rumours.

The app has been downloaded on about 16.5 million times on iOS devices since its June launch, and has been downloaded over a million times on Android only four days after its July 24th launch. It has recently begun experimenting with monetization, so far allowing companies, such as Colgate-Palmolive Co., to sponsor a certain filter.