People are lining up for the iPhone 7 at Toronto’s Eaton Centre

The tradition continues.

Similar to previous years, loyal Apple enthusiasts have started to lineup overnight to score one of the new iPhone 7 devices. The picture above was captured outside the Toronto Eaton Centre and shows approximately 20 people are cued up.

The iPhone 7 and iPhone 7 Plus will be available in Canada on September 16th from Apple and most Canadian carriers. Apple has confirmed that all iPhone 7 Plus models are completely sold out, as is the iPhone 7 in Jet Black.

Apple has been making adjustments to its ordering process, such as accepting pre-orders, online reservations and in-store pick-up, with a goal to specifically reduce the number of customers waiting outside its physical retail store for its latest products.


Have you seen a lineup for the new iPhones across Canada? Let us know in the comments!

Related: iPhone 7 review: Apple sets the stage for 2017