Google releases Snapchat filter to promote October 4th event

One day previous to its highly-anticipated unveiling event, Google has released a special Snapchat filter to promote it.

The filter, spotted by the Financial Post‘s Josh McConnell, says “Best thing about Monday? Tuesday.” There’s also a Google Now tab peeking into the frame at the top right. The filter appears to be region locked, likely only showing up in the San Francisco area, where the event will be held.

The event is expected to see the debut of its new premium Pixel smartphones along with a slew of other new hardware and software, including a 4K enabled Chromecast, a new Android-Chrome hybrid OS purportedly called Andromeda and a Google Wi-Fi home router.

Announcements regarding Google’s Daydream VR project and Google’s AI products, Home and Assistant, are also expected.

Google has been promoting the event more heavily than it has in the past, even going so far as to invite select lucky fans to attend the San Francisco event via Twitter DM.

The event, which will be held at 12p.m. EST, will be viewable on Google’s YouTube page. MobileSyrup will also be covering the event live from Google’s Toronto-based event.

Related: Everything we know about Google’s October 4th Pixel event