Google acquires Eyefluence as part of virtual and augmented reality projects

Google’s interest in growing its virtual and augmented reality offerings becomes even more apparent with its latest acquisition.

For an undisclosed sum, Google has acquired Eyefluence, a company known for developing a suite of technologies for tracking eye behaviour for virtual reality and augmented reality purposes.

The company was founded in 2013 Jim Marggraff, who’s also known for launching the smart pen company Livescribe. Google’s acquisition of Eyefluence further supports their interest in leading the VR/AR ecosystem.

MobileSyrup recently reported that Google could be working on a standalone headset that won’t require the power of a smartphone, unlike its current platform, Daydream.

In a post on Eyefluence’s official website, it expressed its excitement at being able to push forward in its mission with Google’s support.

“Today, we are excited to announce that the Eyefluence team is joining Google!  With our forces combined, we will continue to advance eye-interaction technology to expand human potential and empathy on an even larger scale.  We look forward to the life-changing innovations we’ll create together!”

Related: Google reportedly working on a standalone eye-tracking mixed reality headset