Shaw files trademark for ‘BlueSky’ set top box, could indicate future IPTV plans


A recent trademark filing by Shaw entitled “BlueSky” indicates the company could have plans to release an all-in-one set-top box designed to deliver television over the internet, similar to Bell’s Fibe and Rogers’ still upcoming IPTV service.

Little is known about what BlueSky really is, given the fact that Shaw has not released an official statement or discussed it in any capacity, the trademark filing’s “statement” reads as follows:

“Television broadcasting, namely, transmission, distribution, streaming and broadcast of television programming via the media of internet protocol television and the internet.”

The rest of the statement is lengthy but frequently mentions IPTV throughout. Shaw’s $1.6 billion CAD purchase of Wind Mobile closed back on March 1st, 2016, allowing the company to enter the mobile wireless industry, Wind’s team of approximately 1200 employees, and its customer base of 940,000 subscribers across Ontario, British Columbia, and Alberta.

Following the deal’s closure, Wind’s wireless offerings have remained relatively the same and the company has not been rebranded, though Shaw could still be working out exactly how it wants to position Wind in the Canadian wireless market.

Shaw recently sold its media division, including channels such as HGTV and the Food Network Canada, to Corus Entertainment for $2.65 billion.

[source]Canadian Intellectual Property Office[/source]