Instagram is testing a new feature that will let brands offer a way to easily click through from their posts to a checkout page.
From a lifestyle post with several products in it, users can now click a button that says ‘tap to view’ at the bottom left of the photo. When tapped, a clickable tag comes up on up to five products in the picture. If the user further follows the tag, they’re led to an individual post of the product where they can tap a ‘shop now’ link that takes them straight to company’s website for checkout.
The feature is currently available to a group of people on iOS devices within the U.S. only. The company says as it rolls out further, it’ll explore global expansion, a product recommendation system and the ability to save posts to look at later.