Google Play Store to support cheap introductory subscription periods for apps

Google Play Store

Google announced today that subscription apps on its Play Store will soon be able to use low limited-time introductory offers as a tactic for bringing more users into the app.

The company stated in a blog post for its Playtime Android developer conference that developers will be able to create a special introductory price for a set period of time. For example, an app maker could allow potential users to try out the subscription at $1 for the first three months, then bump them to the regular price once the trial was over. Google also noted that consumer spending in subscription apps had increased by an impressive ten times over the past three years.

In the same post, Google stated that its new pre-registration feature, offered in partnership with select popular mobile titles like Clash Royale and Candy Crush Jelly Saga, had already driven 30 million installs after launching earlier this year. Similarly, titles enrolled in Early Access, an open beta program in which developers can get feedback from early adopters, have seen over four million installs.

Any avid mobile gamers interested in checking out Early Access titles can enroll here.

Related: Peter Molyneux’s The Trail is now available in the Google Play Store

[source]Android Developers Blog[/source][via]Android Authority[/via]