Microsoft is setting its sights squarely on Apple’s laptop customer base with a new trade-in offer that gives buyers up to $700 off a new Surface for trading in an old MacBook Pro or Air.
To take advantage of the offer, buyers can visit the company’s dedicated trade-in page to determine how much they’ll receive, then send in their device. Upon receipt, Microsoft will send an email to the customer with a special promo code that discounts the Surface Pro 4 or Surface Book by the amount promised.
Eligible MacBooks are listed on the trade-in page. Clicking on the particular model will bring potential buyers to a page where they are required to answer whether it works and whether they still have the charger in order to calculate the value.
The newer MacBook Pros bring in the most, generally ranging from around $400 CAD to $650 CAD. The highest trade-in value is $700, brought in by models including the Apple MacBook Pro Retina A1398 ME293LL/A 15-inch. The newer MacBook Airs, meanwhile, tend to bring in between $350 and $525.
The offer is valid from 9pm PST Nov. 7th to 11:59pm PST on November 22nd, available while supplies last both online and in retail stores in Canada.
MobileSyrup has reached out to Microsoft to confirm which model or models come in at $750.
Update 11/9/2016: Microsoft’s initial advertising and PR copy stated that potential buyers could receive up to $750 off a new Surface, but the company has now reported to MobileSyrup that it was mistaken and $700 is the highest-value trade-in. The article has been updated to reflect that fact.