Apple could lower its cut of subscription fees for video apps

Despite the iOS ecosystems popularity, almost every developer takes issue with Apple’s hefty 30 percent revenue cut.

Earlier this year the company improved the split by only taking 15 percent of revenue, but only when a user has signed up to a subscription service for a year. Now, Bloomberg is reporting that Apple could soon move to an 85/16 split for all video subscription apps removing the one year time subscription completely.

If this shift goes through, this will likely make both partners and customers happy because in some cases companies tack on an additional dollar to offset Apple’s share of the subscription fee.

Bell’s CraveTV recently announced rolled out the ability for users to subscribe directly to its service through the Apple TV.