Customization remains key for Android enthusiasts says Developers Alliance

The Developers Alliance, a non-profit global membership organization that supports developers as creators, innovators, and entrepreneurs, looked into just how Android users are customizing their phones.

The group’s findings reveal that over 90 percent of Android users have customized the apps on their home screens by adding them, removing them or creating folders. Furthermore, 66 percent of respondents revealed that their home screens were comprised of more apps than came previously installed on the home screen of their smartphones.

Of the 3,000 users surveyed, 2,000 unique homescreen apps were reported, which the Developers Alliance calls a testament to app diversity on the Android ecosystem.

Despite these findings however, Android users aren’t ready to give up on pre-installed apps entirely. In fact, 76 percent of Android users prefer a smartphone with basic apps preloaded.

More interestingly, Android users use multiple apps to do the same thing, such as using multiple shopping, video or music apps. For example, 75 percent of Android users use the Amazon app to shop, while 88 percent of that group uses another shopping app as well. Additionally, most Android users apply this strategy to other app categories, such as restaurants where Android users use an average of 2.3 apps, or music, where Android users use an average of 2.2 apps.

Approximately 40 percent of Android users have downloaded at least 25 additional apps, and another 7 percent have downloaded more than 60 apps.

In total, 2.2 million apps are available to Android users on the on the Play Store, compared to the 2 million available on the App Store.

Related: Android Gingerbread nears the end as Google Play services announces next release won’t offer support

[source]Developers Alliance[/source]