Google to phase out ‘Cast’ brand in favour of ‘Chromecast built-in’ by the end of 2017


In hopes of making the branding associated with its Chromecast streaming technology more recognizable, Google has started to drop the platform’s “Cast” name in favour of “Chromecast built-in.”

While some the company’s websites, including the Android TV page, still reference the old name, recent TV sets from the likes of Vizio and Toshiba use the new branding in their spec sheets. Google has also renamed its @googlecast Twitter account to @chromecast.

In a statement issued to Engadgeta spokesperson for Google said the company is making the switch to “help users identify the technology that they’ve come to enjoy and appreciate.” The spokesperson went on to say the official switch won’t occur until 2017.

While the timing of change may seem odd, the motive is in line with Google’s recent foray into building its own hardware. A name like Chromecast built-in clearly references a piece of hardware sold by Google, whereas the Cast branding was more nebulous.

[source]Twitter, Google[/source][via]Engadget[/via]